Bespoke software and AI, built with you from the first idea to production.
We build what doesn't exist yet.
New products, platforms and AI, for businesses doing something interesting, taken from the first idea all the way to production.
Services
01 Products
Apps and platforms that don't exist yet. We work the idea through with you, draw it up, build it and put it in front of the people it's for.
02 AI
Built into the product, not bolted on: a route designer that plans a day's drive, a coach that reads a sim racer's lap data, and a system for running an accountancy practice, with AI built in.
03 Consultancy
An idea worked through before anything's built, where AI would earn its keep, a second opinion on a plan or a quote, or a steer for your own team, whether or not we build it with you.
Our own product
The home for people who drive for the love of it, and the app that started Driven Innovations. We design and build all of it: a map drawn like an engraving, routing that finds the good roads, and a route designer, built on Anthropic's Claude, that plans a drive around you.
66.0miles
Accounting
A system for running a UK accountancy practice, with AI built in from the start: the practice and its team, workflows, clients, documents and email, all in one place.
Sim racing
An app that records, analyses and shares telemetry from sim-racing games, with bespoke AI that coaches drivers and develops car setups.
The details we obsess over, in case studies from our recent work: what we made, how we made it, and why.
Everything in the lab
01, for ourselves
Our mark: what it hides, how it's built on a square, and the same object in chrome and anodised aluminium.
Read it
02, for Find a Drive
Find a Drive's membership card, in a colour each member chooses, lit like real car paint by a graphics program of our own: gloss, metallic, pearlescent, chrome and matte.
Read it
03, for Find a Drive
How Find a Drive draws every route on a contour map of the land it crosses, plays it out stop by stop, then opens it in 3D to look round the hills or fly the road.
Read itHow it works
The first conversation is free. We'll find out whether we're the right fit before you spend a penny.
Rather than one big quote, we'll tell you how long it'll take and what it costs each month.
Set hours every week, a weekly meeting to steer it, and working software to see as it grows.
Once it's live, a lighter retainer keeps it running and improving, for as long as you need.
No obligation, and no charge for the first conversation. How we work
Who we are
Harry Phillips founded Driven Innovations. After a decade building software, he began freelancing on the side in 2022, and two years later made it a company, its name inspired by Find a Drive, the app that sparked it.
We handle everything, from the first idea to production.
Contact
Tell us what you'd like to build, or what's getting in the way. A few lines is plenty to start with, and the first conversation is free.